The Lie REALTORS® Are Still Buying
Everyone tells you: work harder and the sales will come.
Truth: the top producers don’t outwork—they out-leverage. They track one number (appointments set), kill busywork, and build omnipresence so leads find them while they sleep.
The Strategy You Haven’t Tried
Pitch “10-Minute Market Updates” to corporations, hospitals, Condo Meetings, and schools.
Why it works: Dozens of prospects at once. You become the authority. Zero competition.
How to try it (3 steps):
List 10 orgs in your farm. 2) Email the office manager (script below). 3) Show up with a 3-slide update and a one-page handout.
Most agents mess this up by: Selling. Don’t sell. Teach for 10 minutes, then offer a free 15-min “Should I buy/sell now?” call.
Outreach script (paste into email/DM):
“Hi [Name] — I help families in [Area] navigate this wild market. I’d love to pop into one of your staff (condo) meetings for a quick 10-minute market update (no selling, just useful takeaways your team can use at home). Would next [Tue/Thu] work?”
Feature Story
Why Corporate Big Brands in Real Estate will struggle to implement AI and the boutique’s could win
MIT just delivered a brutal wake-up call that should terrify every big Brand Real Estate Company:
95% of corporate AI pilots are failing to deliver financial returns—despite $30–40 billion poured into generative AI.
The numbers are damning:
80% of companies are testing AI.
40% have deployed it.
Yet only 2 out of 8 industries are seeing true disruption.
So why are corporations—who have unlimited budgets, talent, and infrastructure—getting crushed?
Bureaucracy is the Killer
It’s not the technology. It’s the DNA.
Big firms run endless pilots, hold meetings about meetings, and bury innovation under layers of approvals. Instead of building AI-native processes, they’re dragging legacy systems into “proof-of-concept purgatory.”
Meanwhile, smaller independents are crushing them. Why? Because they have no entrenched bureaucracies. They adapt faster, iterate in real time, and integrate AI at the core of their business model. They have no desire to “build” it themselves.
Buying vs. Building
The data proves it:
Companies that buy existing AI tools succeed 67% of the time.
Companies that try to build AI internally succeed only 33% of the time.
The learning gap is massive. Corporations don’t know how to use AI properly—It’s Kodak all over again: trying to bolt AI onto old systems instead of reimagining the entire model
The Illusion of Progress
Here’s the irony: most corporations are obsessed with the front end. They want slick interfaces and shiny demos that look good to shareholders. But the real ROI isn’t in the front end—it’s in the back end. Smaller companies are quietly re-engineering their operations, workflows, and data pipelines to make AI truly transformative. That’s where the long-term value is created.
Take real estate as an example. The big-name brands will move so slow in which to force their independent offices to “adopt AI,” but those offices will be left to figure it out on their own—without the time, talent, or budget to implement it properly. This is where things get interesting: the gap between perception and reality is going to widen, and the firms that figure out the back end will pull ahead fast.
The Takeaway
AI isn’t the problem. Corporate bureaucracy is.
The companies that will win in this new era won’t be the ones with the biggest budgets—they’ll be the ones with the courage to break old systems, kill the red tape, and rebuild from zero.
The choice for corporations is simple: Adapt like a startup, or get disrupted by one. It’s not too late….yet.
Bite Size Bits………
The Market : September
September is real estate’s January: buyers return with lower rates (only Canada on this one), sellers get serious (non serious are leaving), and there will be a small temporary build. Agents who show up now own Q4. If you snooze, you hand your pipeline to someone else. Early Prediction…Slower Q4 and Very Very Early Spring.
Your Action Item (pick one)
Book one corporate update.
Touch 20 old leads/day for 30 days.
Publish one post/day for 30 days (market stat, client story, or pricing lesson).
Hit reply and tell me your choice — I’ll hold you accountable.
TidBit…..
Communication Preferences—Personal & Quick
73% of buyers value personal phone calls from their agents most highly.
71% appreciate text messages for property updates.
Sign Up
🔥 GameChanger 2.5 isn’t 1:1 coaching — it’s group.
Instead of going all-in on private coaching, you get access to 3 group sessions a month plus fresh scripts dropped monthly, our annual business planning, option to submit goals and ask questions.
It’s designed for agents who want no accountability but still get tactical tools, and a peek into how top performers are winning right now — without the full weight (or cost) of one-on-one.
👉 Think of it as your “fast-track lane” to sharpen skills and stack wins.
IronMind Formula Tour
Event Updates……..
We don’t just coach — we hit stages.
From major conferences to brokerage events, we bring the same fire, scripts, and strategies that move agents into action. If you’re running an event and want content that actually lands , let’s talk.
We’re booking 2025/2026 now. Hit reply and let’s chat about your event.
A Final Note from the North
You don’t need more hours. You need more leverage. Think like a CEO, not a salesperson.
— MAGS
Until next time,
Mary-Anne Gillespie, CEO, Elite Sales Performance Coach/Ironman World Championship Athlete/Author/Speaker